More than milk: Dairy farmer joins treasured Indy 500 tradition
Brian Rexing explains how being the 2026 milk ‘rookie’ is an honor that extends beyond the track
“The Greatest Spectacle in Racing” is so much more than a spectacle — it’s a connection point with countless traditions. One of those treasured rituals is the role of the milk people. This year’s “rookie” is Brian Rexing, an Indiana dairy farmer who earned a certificate from the College of Agriculture in 1992 and currently has two Boilermaker daughters.
Q: What was your reaction when you were chosen to be a milk person?
A: This is an honor. It has nothing to do with me and everything to do with the industry I get to represent. Dairy farmers are optimistic and committed, and any chance to recognize that is amazing. The Indy 500 really resonates with people, and it’s humbling to have this opportunity.
Q: What does the milk rookie do?
A: As the rookie, I’ll present milk to the winning team owners and chief mechanic. I’m also doing interviews, meeting the governor and helping out with the ceremony in any way I can. It’s really going to be fun. Next year, I’ll be the one handing milk to the driver.
Q: What’s something people may not know about your job?
A: It’s rewarding in so many ways, especially being a part of the Indy 500, Dairy Farmers of America and National Milk Producers Federation. I’ve made connections across the state, throughout the country, even around the globe. Everywhere in the world, dairy farmers are facing the same struggles and wins. You gain an incredible perspective and meet great people.
Q: What does it mean to have your daughters at Purdue?
A: I could not be prouder of all four of my kids. Two are at Purdue — Mylie is a junior in agribusiness with a minor in psychology, and Aleah is a freshman in agriculture sales and marketing. It’s a place where dedicated people go. My sister Kelle graduated from the College of Veterinary Medicine in 1989 and lost her battle to cancer in 1997. Kelle was an amazing student. Purdue’s always had a strong presence in our lives.
Q: How does being a fourth-generation farmer influence the way you look at life?
A: There is no challenge too big to overcome. I’m focused on making things even better for the next generation. Seeing my daughters step into the industry is really cool. I’m happy with whatever path the girls choose, but we could keep the legacy going and even have a second-generation milk presenter someday.
Q: What are you most excited for next?
A: With being a presenter, my family’s creating memories we’ll have for the rest of our lives. I can’t think of a more exciting thing to do. We’re producing a product that is wholesome and nutritious, and I’m proud to be a part of it — that’s what puts a spring in your step.
