Cadel and Becca Crowl at their reindeer farm in Lafayette, Indiana

Purdue couple’s reindeer bring seasonal flair to holiday events

Ag alums Becca and Cadel Crowl launched Lafayette-based Indiana Reindeer Co. in 2023

Do reindeer live in Indiana? Believe it or not, the answer is yes — and they have been helping a Boilermaker couple bring a special brand of holiday cheer to Greater Lafayette since 2023. 

Ever since Purdue agriculture alums Becca and Cadel Crowl founded Indiana Reindeer Co. that year, they have frequently brought pairs of their eight total reindeer to community holiday events to provide the perfect seasonal flair. 

“Being able to experience the joy and excitement the reindeer bring everyone who meets them is one of our favorite things about having a reindeer farm,” says Becca Crowl, who adds that their reindeer happily attend approximately one event per day during the busy holiday season. “Cadel and I really love sharing the story of how the reindeer come to our farm from Alaska, as well as highlighting each of the reindeer’s personalities that we have with us that day.” 

The animals live year-round at the Crowls’ Lafayette farm, benefiting from the proximity to expert care at Purdue’s College of Veterinary Medicine. Because they are happy and healthy here, the reindeer are able to make the holidays that much more enjoyable for those who encounter them during this special time of year.

Juneau the reindeer at the Crowls’ Lafayette farm
Juneau lives throughout the year at the Crowls’ Lafayette farm with seven other reindeer: Denali, Willow, Stone, Orzo, Sterling, Butters and Martina. (Purdue University photo/Kelsey Lefever)
A reindeer’s sleigh-bell harness
Family friend Heath Crawford, of Zenco Leather, handcrafted the sturdy sleigh-bell harnesses that the Crowls’ reindeer wear to holiday events. (Purdue University photo/Kelsey Lefever)
Juneau the reindeer at the Crowls’ Lafayette farm
Juneau and the other reindeer were born in Fairbanks, Alaska, and traveled to Indiana aboard a FedEx cargo plane that arrived at the Indianapolis International Airport. (Purdue University photo/Kelsey Lefever)
Denali the reindeer runs in the snow
“We focus heavily on making sure that they receive the best of everything — the best feed, the best hay, the cleanest pastures and the best management that we can possibly provide.”

Becca Crowl (BS agricultural systems management ’12), on her family’s eight reindeer like Denali, pictured above
Bill Griffel directs the Purdue Varsity Glee Club at a musical performance
Bill Griffel directs the Purdue Varsity Glee Club at a Nov. 19 event on the Haas Hall lawn to promote the 2025 PMO Christmas Show. Among the event’s attendees were two special visitors: Juneau and Denali from Indiana Reindeer Co. (Purdue University photo/Kelsey Lefever)
The Purdue Varsity Glee Club performs at a campus event
The Purdue Varsity Glee Club was one of several PMO choirs that participated in the Nov. 19 event at Haas Hall, which provided a sneak peek of their annual Christmas extravaganza held Dec. 6-7 at Elliott Hall of Music. (Purdue University photo/Kelsey Lefever)
Juneau the reindeer at an event on the Purdue campus
Becca and Cadel Crowl bring two reindeer to each community holiday event they attend. At the Nov. 19 event on the Purdue campus, they brought Juneau (pictured above) and Denali. (Purdue University photo/Kelsey Lefever)
Juneau the reindeer at an event on the Purdue campus
The PMO Christmas Show promotional event Nov. 19 was the first public event that Juneau attended as one of the star attractions from Indiana Reindeer Co. (Purdue University photo/Kelsey Lefever)
Denali the reindeer, wearing a sleigh-bell harness, at an event on the Purdue campus
Denali, pictured wearing a sleigh-bell harness, gets excited whenever he hears the bells because he knows he’s about to go on a trip. (Purdue University photo/Kelsey Lefever)